Featured Kit
Apple iPad 2
We are pleased to announce that the new Apple iPad 2 is now available to rent from our camera department...read more.
Go Pro Hero 2 HD Digital Camera
The amazingly tough little Go Pro Hero 2 HD camera has arrived and is available to rent now...read more.
Schneider-Kreuznach 120mm PC-TS f/5.6 Lens
We’ve just received the new Schneider-Kreuznach 120mm Tilt and Shift lens. This lens provides perspective control through Tilt & Shift movements ...read more.
Phase One AF 120mm F4 Macro Lens
We’ve just received the new Phase One Auto Focus 120mm Macro lens. This is the perfect lens for beauty close-ups, jewellery and still life work...read more.
Canon EF 300mm f/2.8 IS II USM Lens
A worthy successor to the popular Canon EF 300mm f/2.8 IS, the all-new Canon EF 300mm f/2.8 IS II USM super telephoto lens is lightweight, weighing approximately 13% less than its predecessor, yet offers faster operation, improved image stabilization and superior optics...read more.
Broncolor Scoro A4S 3200J Flash Generator Packs
Broncolor’s new flagship model the Scoro A4S flash generator pack is now readily available to rent from Direct Photographic. We are pleased to be one of the first companies to offer this product in rental and can confirm that we’ve invested heavily to ensure that we have enough units to supply in large volumes....read more.
Phase One 645DF Camera System and New IQ Series Backs
Direct Photographic are pleased to announce the arrival of our newest camera system in conjunction with new Phase One digital backs....read more.
Chrosziel 204-01S Single Follow Focus
Introducing from Chrosziel the 204-01S Single Follow Focus unit, a precision engineered piece of equipment. This unit allows the smoothest of movement whilst pulling focus and gives you the ability to produce the cleanest of adjustments in focus whilst filming. It can be combined with many types of our HD camera accessories.....read more.
12 Core Mac Pro Tower
Direct Photographic have now added the latest Mac Pro Workstation to our digital equipment range. With its dual 6-core “Westmere” series chips, Intel’s next-generation processor, this machine gives 12-cores of raw processing power...read more.
Briese 4KW HMI
We’ve been really excited recently with the emergence of the fantastic Briese lights and Direct have just taken delivery of the 4KW HMI unit.
If you haven’t already heard of these much talked about lighting reflectors then you should take a look, the Focus reflector units are interchangeable between flash and HMI systems and Direct arranged with Breise in Germany to adapt these units to work with Profoto’ s Pro8 Air flash packs giving you a flash pack that you are familiar with and a light source that is simply stunning both in continuous HMI and flash mode.....read more.
Profoto Multispot
For all you still life, food and beauty photographers out there we now have available the new Multispot from Profoto perfectly built to create a direct, sharp and easy to control light beam.....read more.
K5600 800w Joker Bug System
The Jokerbug 800 unit from French manufacturer K5600 is our newest bit of continuous lighting kit. It is a daylight balanced HMI but with the added benefit that it will produce as much output as a 4,000w tungsten fixture but with the power draw of only 12.5 Amps, this ensures that you can use this on any domestic poser supply.....read more.
Zacuto Z-Finder Pro 3
The new Zacuto Z-Finder is a must when you use the Canon 5D MKII or 7D for shooting video. It’s designed to mount to the back of your HD DSLR allowing the LCD to be used as a viewfinder which eliminates many of the challenges often faced when shooting video....read more.
Lite Panels 1x1 Bi-Colour
The new Litepanels 1x1 Bi-Colour flood lets you adjust colour temperature instantly so you can adapt to different shooting conditions and skin tones at the turn of a dial...read more.
Apple Cinema Display
Made specifically with all creative types in mind this 30" screen really hits to spot with enough space to access all the tools and palettes needed to edit, format and composite your work which in turn saves valuable time...read more.
Marshal Monitor
Measuring just over 18 x 15cm and weighing less than 1kg these portable battery powered monitors are the perfect solution for video professionals seeking to capture their best shots and are particularly ideal for use with the Canon 5D mark ll and 7D....read more.
LEDzilla Lights
Could this be just what you’ve been waiting for? Photographers and film makers prayers may just have been answered with the arrival of this wonderful little bit of kit. At last a fully portable, lightweight directional LED source light that’s also battery powered allowing hours of freedom whilst filming...read more.

The Canon 7D
The Canon 7D DSLR promises impressive technologies with excellent build-quality. Canon claim that they spoke to thousands of photographers during development to customize a camera that is totally suited to their needs. Certainly look and feel of the camera has been aesthetically and ergonomically crafted and camera operations are customisable, which can save time when shooting critical moments, by changing settings quickly...read more.

Phase One P65 Backs
The new P65 digital back is causing a stir in the world of pro photographers for its larger sensor and enormous sensor resolution. As Paul Walsh, on the rental Desk put it: “Basically it’s 60 big fat megapixels worth. When it comes down to resolution and image quality, that’s what you want.”...read more.

Nikon D3X
This professional camera has right away taken top spot amongst its high end DSLR brothers and sisters. The 24.5MP CMOS imaging sensor has double the number of Pixels of the D3 making the D3x suitable for the broadest range of shooting situations, both in the studio and on location...read more.

Canon 5D MKII
No one can deny that photographic stills and video have been edging ever closer towards each other in the last five years. With the advent of citizen journalism, the growth of Youtube and many other websites, video has become an important partner to stills photography. So perhaps it is no surprise that Canon have taken the bold step of incorporating full HD video capture in their EOS 5D successor. Says Mogens Jensen, head of Canon Consumer Imaging...read more.

Pro8Air
Celebrating their 40th year in the Light-shaping business, Profoto have released this powerful successor to the Pro-7, now the most widely rented Flash generators in the world. With really high energy and colour stability, the new series manages to exceed the Pro-7 in recycling times and flashes per second. ...read more.

Profoto Giants
We all know that lighting is everything in photography – the more creative the better. That’s why we all appreciate the reliability and simplicity of Profoto’s light-shaping tools...read more.

Acute B600J
The AcuteB 600 measures the equivalent size of a stack of VCR tapes (about 5) and weighs about the same as a 14” iBook. But somehow it manages to cover a seven f-stop range of from 9– 600 Ws, that’s the equivalent of 160 fullpower flashes per battery charge. You can put this little pack of tricks into a backpack and get on a tube or a bike, with nothing short of an entire studio on your back...read more.

Arri Lite 800
The Arrilite Series is an open face, focusing tungsten floodlight ideal for ENG (Electronic News Gathering), field production and fast turnaround location use.
This model from Arri is a variable beam floodlight, with bottom mounted focus control to move the reflector rather than the lamp. This gives longer lamp life as the lamp is not being moved. The special designed reflector gives a balance between controllability, efficiency and provides an exceptionally even field of illumination...read more.
















