Kinetic and Direct Merger

June 2011

Professional Equipment Rental Facilities for the Photographic Industry

Formed through the merger between Direct Lighting and Kinetic, DIRECT PHOTOGRAPHIC is a dynamic new company dedicated to delivering the very best in equipment rental to photographers worldwide.

The coming together of these two firmly established companies has created a powerful resource offering the latest in camera and lighting equipment rental along with a comprehensive stock of photographic consumables.

Incorporating the finest qualities of Direct and Kinetic, this is a facility that meticulously blends a reliable, personal and friendly approach with cutting edge technology across a network of international locations.

With an enhanced range of products, including the latest in HD technology, plus the scope for increased investment throughout every aspect of its business, DIRECT PHOTOGRAPHIC is the perfect choice for every photographic project.

Download Managing Directors Merger Letter (PDF)