New Year, New Shoot for NEWGEN/TEN

February 2012

Direct Photographic provided lighting for SHOWstudio’s first live shoot of 2012. Shot by multi award winning photographer Nick Knight the project celebrates a decade of high-street giant Topshop as sponsor of the British Fashion Council’s NEWGEN scheme. Responsible for launching the likes of Christopher Kane, Meadham Kirchoff and Mary Katrantzou onto the international fashion scene, NEWGEN is a benchmark of British fashion innovation. Featuring model Karlie Kloss, the project brought together the very best of ten years of talent, showcasing garments from the one-off collections created for Topshop by some of the greatest of Great British fashion.

Click through to SHOWstudio here to see what Nick was doing with our lighting. The video on the SHOWstudio site will be active from 16th February.