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How to trade with Direct

We like to make life simple so our aim is to ensure dealing with Direct Photographic could not be easier. All general enquires and rental bookings can be made directly through to our rental desk on 020 7620 8500 or mail@directphotographic.co.uk

We have two methods of payment for rental bookings, you can pay on the day or you can open a 30-day credit account with us. In all cases, all rental & sales orders should be emailed or telephoned through to our rental desk in order that they can provide you with an estimate and to check stock availability.

For consumable sale items such as background paper, gaffer tape, lighting gels etc. these can be added to your credit account or we can take payment via all major credit or debit cards.

Cash Account (Immediate Payment):
With this kind of account, each time you rent equipment from us we will need to take the payment for the rental in advance and a deposit against the value of the equipment. The deposit has to be taken on a credit card issued in the name of the hirer as a pre-authorisation, similar to a hotel booking or car rental deposit. The amount of the deposit is dependent on the items that you are hiring so this will be notified to you by a member of our rental desk team at the time of you booking.

In order to set up a cash account you will need to complete the Cash account application form below and then visit us in Waterloo in order that we can validate your identification. This will need to be completed prior to the rental starting. You will need to bring with you the following documentation:

1. One form of photo ID (driving licence or passport)
2. Two utility bills from different suppliers detailing your address and these must be in the name of the hirer and dated within the last 3 months
3. A valid credit card to cover the deposit (This must be in the name of the hirer)

Please note: A cash account can only be set up by the cardholder paying for both the deposit and the rental. It is not possible to rent equipment on a cash account without a valid credit card in the cardholder’s name. We may also need to take a picture of the hirer in order that this can be provided to the authorities if required.

Cash Account Application Form

Credit Account: (30 Day Credit Account)
If you are a regular hirer then having a credit account with Direct Photographic is much simpler and will allow you up to 30 days credit before you have to pay. All you need to do is fill out the online form below and then our credit control team will then run a credit check on you or the company applying. Subject to approval, your account will be ready to use within in a few days. Credit references will be required from your existing suppliers that you regularly use and we will use these to validate your account being opened.

Credit accounts do not require a deposit to be taken ensuring this is the easiest type of account to have if you are a regular hirer.

Please note: The first rental on your new account will need to be paid for in advance and after completion of your first hire with Direct Photographic all future rentals will enjoy 30 days credit.

Please choose the type of account required from the list below:

Individual Account Application Form

Company Account Application Form

If you have any queries in relation to this process then please do not hesitate to call our Rental Desk on 020 7620 8500

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